{"id":22636,"date":"2025-09-01T11:48:05","date_gmt":"2025-09-01T15:48:05","guid":{"rendered":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/?post_type=product&#038;p=22636"},"modified":"2026-04-18T10:23:13","modified_gmt":"2026-04-18T14:23:13","slug":"curso-marketing-inmobiliario-costa-rica","status":"publish","type":"product","link":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/","title":{"rendered":"Curso Marketing Inmobiliario Costa Rica"},"content":{"rendered":"<h2 data-start=\"399\" data-end=\"470\"><strong data-start=\"402\" data-end=\"468\">M\u00f3dulo 1. Introducci\u00f3n al Marketing Inmobiliario en Costa Rica<\/strong><\/h2>\n<ul data-start=\"471\" data-end=\"729\">\n<li data-start=\"471\" data-end=\"523\">\n<p data-start=\"473\" data-end=\"523\">Panorama del mercado inmobiliario costarricense.<\/p>\n<\/li>\n<li data-start=\"524\" data-end=\"587\">\n<p data-start=\"526\" data-end=\"587\">Particularidades de la demanda: nacionales vs. extranjeros.<\/p>\n<\/li>\n<li data-start=\"588\" data-end=\"645\">\n<p data-start=\"590\" data-end=\"645\">Oportunidades en zonas urbanas, tur\u00edsticas y rurales.<\/p>\n<\/li>\n<li data-start=\"646\" data-end=\"729\">\n<p data-start=\"648\" data-end=\"729\">Tendencias actuales: turismo residencial, inversi\u00f3n extranjera, sostenibilidad.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"731\" data-end=\"734\" \/>\n<h2 data-start=\"736\" data-end=\"793\"><strong data-start=\"739\" data-end=\"791\">M\u00f3dulo 2. Fundamentos del Marketing Inmobiliario<\/strong><\/h2>\n<ul data-start=\"794\" data-end=\"1032\">\n<li data-start=\"794\" data-end=\"854\">\n<p data-start=\"796\" data-end=\"854\">Conceptos de marketing aplicados al sector inmobiliario.<\/p>\n<\/li>\n<li data-start=\"855\" data-end=\"920\">\n<p data-start=\"857\" data-end=\"920\">El cliente inmobiliario: perfil, motivaciones y expectativas.<\/p>\n<\/li>\n<li data-start=\"921\" data-end=\"970\">\n<p data-start=\"923\" data-end=\"970\">Estrategias de diferenciaci\u00f3n de propiedades.<\/p>\n<\/li>\n<li data-start=\"971\" data-end=\"1032\">\n<p data-start=\"973\" data-end=\"1032\">Posicionamiento y marca personal del agente inmobiliario.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1034\" data-end=\"1037\" \/>\n<h2 data-start=\"1039\" data-end=\"1099\"><strong data-start=\"1042\" data-end=\"1097\">M\u00f3dulo 3. Herramientas Digitales y Marketing Online<\/strong><\/h2>\n<ul data-start=\"1100\" data-end=\"1362\">\n<li data-start=\"1100\" data-end=\"1148\">\n<p data-start=\"1102\" data-end=\"1148\">Uso de portales inmobiliarios en Costa Rica.<\/p>\n<\/li>\n<li data-start=\"1149\" data-end=\"1223\">\n<p data-start=\"1151\" data-end=\"1223\">Estrategias en redes sociales: Facebook, Instagram, TikTok y LinkedIn.<\/p>\n<\/li>\n<li data-start=\"1224\" data-end=\"1276\">\n<p data-start=\"1226\" data-end=\"1276\">Google Ads y Meta Ads aplicados a bienes ra\u00edces.<\/p>\n<\/li>\n<li data-start=\"1277\" data-end=\"1327\">\n<p data-start=\"1279\" data-end=\"1327\">Email marketing y automatizaci\u00f3n de contactos.<\/p>\n<\/li>\n<li data-start=\"1328\" data-end=\"1362\">\n<p data-start=\"1330\" data-end=\"1362\">Manejo de un CRM inmobiliario.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1364\" data-end=\"1367\" \/>\n<h2 data-start=\"1369\" data-end=\"1426\"><strong data-start=\"1372\" data-end=\"1424\">M\u00f3dulo 4. Branding y Presentaci\u00f3n de Propiedades<\/strong><\/h2>\n<ul data-start=\"1427\" data-end=\"1667\">\n<li data-start=\"1427\" data-end=\"1475\">\n<p data-start=\"1429\" data-end=\"1475\">Fotograf\u00eda y video profesional de inmuebles.<\/p>\n<\/li>\n<li data-start=\"1476\" data-end=\"1535\">\n<p data-start=\"1478\" data-end=\"1535\">Home staging: c\u00f3mo preparar la propiedad para la venta.<\/p>\n<\/li>\n<li data-start=\"1536\" data-end=\"1584\">\n<p data-start=\"1538\" data-end=\"1584\">Uso de tours virtuales y realidad aumentada.<\/p>\n<\/li>\n<li data-start=\"1585\" data-end=\"1667\">\n<p data-start=\"1587\" data-end=\"1667\">Redacci\u00f3n de anuncios efectivos para compradores nacionales e internacionales.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1669\" data-end=\"1672\" \/>\n<h2 data-start=\"1674\" data-end=\"1728\"><strong data-start=\"1677\" data-end=\"1726\">M\u00f3dulo 5. Estrategias de Ventas y Negociaci\u00f3n<\/strong><\/h2>\n<ul data-start=\"1729\" data-end=\"1927\">\n<li data-start=\"1729\" data-end=\"1763\">\n<p data-start=\"1731\" data-end=\"1763\">Embudo de ventas inmobiliario.<\/p>\n<\/li>\n<li data-start=\"1764\" data-end=\"1818\">\n<p data-start=\"1766\" data-end=\"1818\">T\u00e9cnicas de prospecci\u00f3n y seguimiento de clientes.<\/p>\n<\/li>\n<li data-start=\"1819\" data-end=\"1882\">\n<p data-start=\"1821\" data-end=\"1882\">Negociaci\u00f3n efectiva con clientes nacionales y extranjeros.<\/p>\n<\/li>\n<li data-start=\"1883\" data-end=\"1927\">\n<p data-start=\"1885\" data-end=\"1927\">Manejo de objeciones y cierres exitosos.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1929\" data-end=\"1932\" \/>\n<h2 data-start=\"1934\" data-end=\"1997\"><strong data-start=\"1937\" data-end=\"1995\">M\u00f3dulo 6. Marketing de Inversi\u00f3n y Turismo Residencial<\/strong><\/h2>\n<ul data-start=\"1998\" data-end=\"2226\">\n<li data-start=\"1998\" data-end=\"2045\">\n<p data-start=\"2000\" data-end=\"2045\">C\u00f3mo atraer inversionistas internacionales.<\/p>\n<\/li>\n<li data-start=\"2046\" data-end=\"2103\">\n<p data-start=\"2048\" data-end=\"2103\">Promoci\u00f3n de propiedades en zonas de playa y monta\u00f1a.<\/p>\n<\/li>\n<li data-start=\"2104\" data-end=\"2168\">\n<p data-start=\"2106\" data-end=\"2168\">Estrategias de alianzas con desarrolladores y constructoras.<\/p>\n<\/li>\n<li data-start=\"2169\" data-end=\"2226\">\n<p data-start=\"2171\" data-end=\"2226\">Casos de \u00e9xito en proyectos inmobiliarios tur\u00edsticos.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2228\" data-end=\"2231\" \/>\n<h2 data-start=\"2233\" data-end=\"2288\"><strong data-start=\"2236\" data-end=\"2286\">M\u00f3dulo 7. \u00c9tica, Confianza y Reputaci\u00f3n Online<\/strong><\/h2>\n<ul data-start=\"2289\" data-end=\"2480\">\n<li data-start=\"2289\" data-end=\"2355\">\n<p data-start=\"2291\" data-end=\"2355\">Transparencia y buenas pr\u00e1cticas en el marketing inmobiliario.<\/p>\n<\/li>\n<li data-start=\"2356\" data-end=\"2395\">\n<p data-start=\"2358\" data-end=\"2395\">Construcci\u00f3n de reputaci\u00f3n digital.<\/p>\n<\/li>\n<li data-start=\"2396\" data-end=\"2432\">\n<p data-start=\"2398\" data-end=\"2432\">Manejo de rese\u00f1as y referencias.<\/p>\n<\/li>\n<li data-start=\"2433\" data-end=\"2480\">\n<p data-start=\"2435\" data-end=\"2480\">La importancia del networking en el sector.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2482\" data-end=\"2485\" \/>\n<h2 data-start=\"2487\" data-end=\"2534\"><strong data-start=\"2490\" data-end=\"2532\">Evaluaci\u00f3n Final \u2013 Proyecto Integrador<\/strong><\/h2>\n<ul data-start=\"2535\" data-end=\"2725\">\n<li data-start=\"2535\" data-end=\"2627\">\n<p data-start=\"2537\" data-end=\"2627\">Elaboraci\u00f3n de un <strong data-start=\"2555\" data-end=\"2594\">plan de marketing inmobiliario real<\/strong> para una propiedad o proyecto.<\/p>\n<\/li>\n<li data-start=\"2628\" data-end=\"2725\">\n<p data-start=\"2630\" data-end=\"2725\">Presentaci\u00f3n de campa\u00f1a digital con anuncios, redes sociales y estrategia de posicionamiento.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong data-start=\"266\" data-end=\"288\">Duraci\u00f3n sugerida:<\/strong> 30 \u2013 40 horas<br data-start=\"302\" data-end=\"305\" \/><strong data-start=\"305\" data-end=\"319\">Modalidad:<\/strong> Online asincr\u00f3nico \/ Semipresencial<\/p>\n","protected":false},"featured_media":22656,"template":"","meta":{"_joinchat":[]},"product_brand":[],"product_cat":[205],"product_tag":[],"class_list":["post-22636","product","type-product","status-publish","has-post-thumbnail","product_cat-curso-marketing-inmobiliario-costa-rica","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso Marketing Inmobiliario Costa Rica | Colegio Inmobiliario Costarrica<\/title>\n<meta name=\"description\" content=\"Curso Marketing Inmobiliario Costa Rica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso Marketing Inmobiliario Costa Rica | Colegio Inmobiliario Costarrica\" \/>\n<meta property=\"og:description\" content=\"Curso Marketing Inmobiliario Costa Rica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/\" \/>\n<meta property=\"og:site_name\" content=\"Colegio Inmobiliario Costarrica\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-18T14:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/\",\"url\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/\",\"name\":\"Curso Marketing Inmobiliario Costa Rica | Colegio Inmobiliario Costarrica\",\"isPartOf\":{\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png\",\"datePublished\":\"2025-09-01T15:48:05+00:00\",\"dateModified\":\"2026-04-18T14:23:13+00:00\",\"description\":\"Curso Marketing Inmobiliario Costa Rica\",\"breadcrumb\":{\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#primaryimage\",\"url\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png\",\"contentUrl\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cat\u00e1logo de Cursos\",\"item\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/catalogo-cursos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Curso Marketing Inmobiliario Costa Rica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/#website\",\"url\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/\",\"name\":\"Colegio Inmobiliario Costarrica\",\"description\":\"Colegio Inmobiliario Costarrica\",\"alternateName\":\"Colegio Inmobiliario Costarrica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.colegioinmobiliario.com\/costa-rica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Curso Marketing Inmobiliario Costa Rica | Colegio Inmobiliario Costarrica","description":"Curso Marketing Inmobiliario Costa Rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/","og_locale":"es_ES","og_type":"article","og_title":"Curso Marketing Inmobiliario Costa Rica | Colegio Inmobiliario Costarrica","og_description":"Curso Marketing Inmobiliario Costa Rica","og_url":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/","og_site_name":"Colegio Inmobiliario Costarrica","article_modified_time":"2026-04-18T14:23:13+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/","url":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/","name":"Curso Marketing Inmobiliario Costa Rica | Colegio Inmobiliario Costarrica","isPartOf":{"@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#primaryimage"},"image":{"@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png","datePublished":"2025-09-01T15:48:05+00:00","dateModified":"2026-04-18T14:23:13+00:00","description":"Curso Marketing Inmobiliario Costa Rica","breadcrumb":{"@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#primaryimage","url":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png","contentUrl":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-content\/uploads\/2025\/09\/Curso-Marketing-Inmobiliario-Costa-Rica.fw_.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/producto\/curso-marketing-inmobiliario-costa-rica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/"},{"@type":"ListItem","position":2,"name":"Cat\u00e1logo de Cursos","item":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/catalogo-cursos\/"},{"@type":"ListItem","position":3,"name":"Curso Marketing Inmobiliario Costa Rica"}]},{"@type":"WebSite","@id":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/#website","url":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/","name":"Colegio Inmobiliario Costarrica","description":"Colegio Inmobiliario Costarrica","alternateName":"Colegio Inmobiliario Costarrica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/product\/22636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/media\/22656"}],"wp:attachment":[{"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/media?parent=22636"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/product_brand?post=22636"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/product_cat?post=22636"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.colegioinmobiliario.com\/costa-rica\/wp-json\/wp\/v2\/product_tag?post=22636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}