{"id":22637,"date":"2025-09-01T13:47:30","date_gmt":"2025-09-01T17:47:30","guid":{"rendered":"https:\/\/www.colegioinmobiliario.com\/republica-dominicana\/?post_type=product&#038;p=22637"},"modified":"2025-10-06T17:03:51","modified_gmt":"2025-10-06T20:03:51","slug":"curso-marketing-digital-estrategias-y-herramientas-para-el-mercado-dominicano","status":"publish","type":"product","link":"https:\/\/www.colegioinmobiliario.com\/republica-dominicana\/producto\/curso-marketing-digital-estrategias-y-herramientas-para-el-mercado-dominicano\/","title":{"rendered":"Curso Marketing Digital  Estrategias y Herramientas para el Mercado Dominicano"},"content":{"rendered":"<h2 data-start=\"356\" data-end=\"406\"><strong data-start=\"359\" data-end=\"406\">M\u00f3dulo 1: Introducci\u00f3n al Marketing Digital<\/strong><\/h2>\n<ul data-start=\"407\" data-end=\"566\">\n<li data-start=\"407\" data-end=\"453\">\n<p data-start=\"409\" data-end=\"453\">Evoluci\u00f3n del marketing en la era digital.<\/p>\n<\/li>\n<li data-start=\"454\" data-end=\"508\">\n<p data-start=\"456\" data-end=\"508\">Conceptos clave: inbound, outbound, omnicanalidad.<\/p>\n<\/li>\n<li data-start=\"509\" data-end=\"566\">\n<p data-start=\"511\" data-end=\"566\">Panorama del mercado digital en Rep\u00fablica Dominicana.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"568\" data-end=\"571\" \/>\n<h2 data-start=\"573\" data-end=\"624\"><strong data-start=\"576\" data-end=\"624\">M\u00f3dulo 2: Estrategia y Planificaci\u00f3n Digital<\/strong><\/h2>\n<ul data-start=\"625\" data-end=\"767\">\n<li data-start=\"625\" data-end=\"659\">\n<p data-start=\"627\" data-end=\"659\">Definici\u00f3n de objetivos SMART.<\/p>\n<\/li>\n<li data-start=\"660\" data-end=\"711\">\n<p data-start=\"662\" data-end=\"711\">Segmentaci\u00f3n y construcci\u00f3n de <em data-start=\"693\" data-end=\"708\">buyer persona<\/em>.<\/p>\n<\/li>\n<li data-start=\"712\" data-end=\"767\">\n<p data-start=\"714\" data-end=\"767\">Dise\u00f1o de un plan de marketing digital paso a paso.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"769\" data-end=\"772\" \/>\n<h2 data-start=\"774\" data-end=\"819\"><strong data-start=\"777\" data-end=\"819\">M\u00f3dulo 3: Branding y Contenido Digital<\/strong><\/h2>\n<ul data-start=\"820\" data-end=\"962\">\n<li data-start=\"820\" data-end=\"862\">\n<p data-start=\"822\" data-end=\"862\">Creaci\u00f3n de marca y reputaci\u00f3n online.<\/p>\n<\/li>\n<li data-start=\"863\" data-end=\"919\">\n<p data-start=\"865\" data-end=\"919\">Estrategias de <em data-start=\"880\" data-end=\"894\">storytelling<\/em> y <em data-start=\"897\" data-end=\"916\">content marketing<\/em>.<\/p>\n<\/li>\n<li data-start=\"920\" data-end=\"962\">\n<p data-start=\"922\" data-end=\"962\">Blogs, videos, podcasts e infograf\u00edas.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"964\" data-end=\"967\" \/>\n<h2 data-start=\"969\" data-end=\"1000\"><strong data-start=\"972\" data-end=\"1000\">M\u00f3dulo 4: Redes Sociales<\/strong><\/h2>\n<ul data-start=\"1001\" data-end=\"1176\">\n<li data-start=\"1001\" data-end=\"1069\">\n<p data-start=\"1003\" data-end=\"1069\">Uso estrat\u00e9gico de Facebook, Instagram, TikTok y LinkedIn en RD.<\/p>\n<\/li>\n<li data-start=\"1070\" data-end=\"1119\">\n<p data-start=\"1072\" data-end=\"1119\">Creaci\u00f3n de campa\u00f1as pagadas (<em data-start=\"1102\" data-end=\"1115\">ads manager<\/em>).<\/p>\n<\/li>\n<li data-start=\"1120\" data-end=\"1176\">\n<p data-start=\"1122\" data-end=\"1176\">M\u00e9tricas y an\u00e1lisis de resultados en redes sociales.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1178\" data-end=\"1181\" \/>\n<h2 data-start=\"1183\" data-end=\"1235\"><strong data-start=\"1186\" data-end=\"1235\">M\u00f3dulo 5: Marketing en Buscadores (SEO y SEM)<\/strong><\/h2>\n<ul data-start=\"1236\" data-end=\"1408\">\n<li data-start=\"1236\" data-end=\"1278\">\n<p data-start=\"1238\" data-end=\"1278\">Fundamentos de SEO on-page y off-page.<\/p>\n<\/li>\n<li data-start=\"1279\" data-end=\"1347\">\n<p data-start=\"1281\" data-end=\"1347\">Palabras clave y herramientas (Google Keyword Planner, SEMrush).<\/p>\n<\/li>\n<li data-start=\"1348\" data-end=\"1408\">\n<p data-start=\"1350\" data-end=\"1408\">Google Ads: estructura de campa\u00f1as y anuncios efectivos.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1410\" data-end=\"1413\" \/>\n<h2 data-start=\"1415\" data-end=\"1464\"><strong data-start=\"1418\" data-end=\"1464\">M\u00f3dulo 6: Email Marketing y Automatizaci\u00f3n<\/strong><\/h2>\n<ul data-start=\"1465\" data-end=\"1614\">\n<li data-start=\"1465\" data-end=\"1507\">\n<p data-start=\"1467\" data-end=\"1507\">Dise\u00f1o de campa\u00f1as de email efectivas.<\/p>\n<\/li>\n<li data-start=\"1508\" data-end=\"1561\">\n<p data-start=\"1510\" data-end=\"1561\">Segmentaci\u00f3n de bases de datos y personalizaci\u00f3n.<\/p>\n<\/li>\n<li data-start=\"1562\" data-end=\"1614\">\n<p data-start=\"1564\" data-end=\"1614\">Plataformas: Mailchimp, ActiveCampaign, HubSpot.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1616\" data-end=\"1619\" \/>\n<h2 data-start=\"1621\" data-end=\"1662\"><strong data-start=\"1624\" data-end=\"1662\">M\u00f3dulo 7: Anal\u00edtica Digital y KPIs<\/strong><\/h2>\n<ul data-start=\"1663\" data-end=\"1819\">\n<li data-start=\"1663\" data-end=\"1705\">\n<p data-start=\"1665\" data-end=\"1705\">Google Analytics y Google Tag Manager.<\/p>\n<\/li>\n<li data-start=\"1706\" data-end=\"1778\">\n<p data-start=\"1708\" data-end=\"1778\">Definici\u00f3n e interpretaci\u00f3n de m\u00e9tricas clave (CTR, CPA, ROI, ROAS).<\/p>\n<\/li>\n<li data-start=\"1779\" data-end=\"1819\">\n<p data-start=\"1781\" data-end=\"1819\">Toma de decisiones basadas en datos.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1821\" data-end=\"1824\" \/>\n<h2 data-start=\"1826\" data-end=\"1895\"><strong data-start=\"1829\" data-end=\"1895\">M\u00f3dulo 8: Tendencias y Casos Pr\u00e1cticos en Rep\u00fablica Dominicana<\/strong><\/h2>\n<ul data-start=\"1896\" data-end=\"2064\">\n<li data-start=\"1896\" data-end=\"1944\">\n<p data-start=\"1898\" data-end=\"1944\">Comercio electr\u00f3nico y marketplaces locales.<\/p>\n<\/li>\n<li data-start=\"1945\" data-end=\"2001\">\n<p data-start=\"1947\" data-end=\"2001\">Influencer marketing y microinfluencers dominicanos.<\/p>\n<\/li>\n<li data-start=\"2002\" data-end=\"2064\">\n<p data-start=\"2004\" data-end=\"2064\">Herramientas emergentes: IA aplicada al marketing digital.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2066\" data-end=\"2069\" \/>\n<h2 data-start=\"2071\" data-end=\"2094\"><strong data-start=\"2074\" data-end=\"2094\">Evaluaci\u00f3n Final<\/strong><\/h2>\n<ul data-start=\"2095\" data-end=\"2223\">\n<li data-start=\"2095\" data-end=\"2223\">\n<p data-start=\"2097\" data-end=\"2223\">Proyecto integrador: dise\u00f1o de un plan de marketing digital aplicado a una empresa o emprendimiento en Rep\u00fablica Dominicana.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong data-start=\"280\" data-end=\"302\">Duraci\u00f3n sugerida:<\/strong> 60 horas<br data-start=\"311\" data-end=\"314\" \/><strong data-start=\"314\" data-end=\"328\">Modalidad:<\/strong> Online asincr\u00f3nica<\/p>\n","protected":false},"featured_media":22643,"template":"","meta":[],"product_brand":[],"product_cat":[206],"product_tag":[],"class_list":{"0":"post-22637","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-curso-marketing-digital-estrategias-y-herramientas-para-el-mercado-dominicano","8":"first","9":"instock","10":"sale","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso Marketing Digital Estrategias y Herramientas para el Mercado Dominicano | Colegio Inmobiliario Republica 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